Customer story — Reform
How Reform unlocked a seamless way to manage spend across borders
The challenge
Reform designs kitchens in Copenhagen, produces them in Lithuania, and sells them around the world. With around 100 employees across four countries, it’s an international business in every sense.
For CFO Mads Hvelplund, that makes standardisation a priority. The more complex the business becomes, the more important it is to give employees one simple way of spending—and give his finance team clean, real-time, and consistent data.
Different processes across markets
With teams in Denmark, Germany, Lithuania, and the US, managing expenses consistently across the business was difficult.
Too much room for error
Employees had to find the right account when registering purchases, increasing the likelihood of incorrect postings and follow-up work for finance.
Receipts and forms in different formats
Paper receipts, expense forms, and personal card payments left finance piecing together the documentation needed to process each purchase.
Too many steps for one expense
Purchases passed between employees, managers, and bookkeeping for registration and approvals, making the process slower than it needed to be.
Tied up in transactions
Time spent processing expenses and correcting errors left the finance team with less capacity to analyse performance and support better business decisions.
The solution
Pleo gives Reform seamless end-to-end expense management. Employees get a straightforward experience, while finance receives structured and real-time data, support with account selection, and the right approvals built into the process.
“Pleo was the most user-friendly and the most advanced solution we identified. Three years after implementing it, we still think we made the right choice.”
— Mads Hvelplund, CFO
The results
More than a way to pay and manage expenses, Pleo connects Reform’s everyday spending with the bigger priorities of finance: better insight, more effective ways of working, and lower costs.
One consistent process across the business
Purchases are registered, approved, and posted through the same system, giving employees a simpler experience and finance a more structured workflow.
Better data from the start
Pleo helps users select the right account when registering a purchase, improving posting quality and reducing the need for corrections later.
Up to 25 hours saved every month
Managing the current spend manually used to take 20–25 additional hours each month. Pleo gives finance back the time to focus on growth-driving work.
Making every payment work harder
By consolidating company spending in Pleo, Reform earns around DKK 25,000 in cashback annually and has an ambition to increase cashback by moving additional costs to the Pleo account.
More time to shape the future
Finance can now focus on giving the business better insight, improving performance, and helping teams make more informed decisions.
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