Flowering is on a mission to eliminate floral waste. By buying surplus flowers and turning them into surprise bouquets, they’ve created a sustainable model in an industry often defined by excess. But while their floral operations were cutting-edge, their finance processes were, in Johan’s words, “living in the Stone Age.”

Receipts ended up in boxes, Slack threads, or nowhere at all. Every tax deadline triggered the same painful ritual: Johan would spend up to two weeks hunting down missing documentation and manually verifying hundreds of purchases.

The friction was wilting their productivity:

The team needed a tool that matched how Flowering already thought about waste: cut it, don't manage it. Pleo was the obvious fit.

“Pleo’s focus is to reduce financial waste. Our focus is to reduce floral waste. In that regard, we have the same mindset. Going paperless follows the philosophy of our company.”

— Johan Vang Wildt, CEO & Co-founder

For Flowering, the shift from manual to automated finance has been in equal parts a time-saver and a culture-shifter.