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Email Campaign Specialist

Are you tired of receiving the same ol’ boring email? Excellent, then we’re aligned. We’re looking for someone to take our email marketing campaigns to the next level. 
Do you signup to lead magnet just to see what the follow-up email content will be? Does AIDA clearly mean something to you? Then keep reading!!!

To get you off to a good start, let us just say you'll join a team of highly motivated, talented colleagues.

Cash is old school. Out of pocket expenses suck. Workplaces need to be more trusting, progressive and – that's right, we're gonna say it – fun. The Pleo product ends out of pocket spending and gets rid of the outdated manual expensing process. The best part is when you join us you become a user of Pleo too!   

Working at Pleo means you're working on something very exciting: the future of work. Through fintech we've seen a way to impact how people work; we think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Based on some pretty amazing Series B-round investment in 2019 , and a Series C-round announced in April 2021 , we think we're onto something big.

Things you’ll be doing:

  • As part of the Growth Marketing team you will create high-impact email campaigns with the objective to nurture and reengage prospects that have shown a certain level of intend to ultimately drive Pipeline value
  • Optimize the prospect lifecycle journey
  • You will team up with the SEO team, the Media buying team, the Referrals Programme Manager and other, to develop effective email marketing strategies, and translate those into hands-on tactics
  • You will closely work with our Data Analysts on the team to understand business impact
  • You will constantly be testing and optimizing our email communications, when needed teaming up with our CRO Specialist 

The nitty-gritty skills needed

  • 3+ years relevant work experience developing email marketing
  • Strong communication skills, and can engage internal leaders/teams across functions.
  • Experience working with Hubspot, and email marketing tools like Iterable
  • Excellent analytical skills and strong business acumen, hunger for driving results, and an improvement-driven mindset - you quickly grasp KPIs and metrics and constantly look for opportunities to improve performance
  • Lead experiments and iterate under tight deadlines.
  • You are a good copywritter, and people love reading what you write.
  • Have an open mindset and a strong can-do attitude with the drive to make things happen in a fast-paced environment

We’ll geek out if you

  • Can write some SQL and have some experience with relational databases (e.g. BigQuery)
  • You can code a bit (HTML, CSS, JS, Python or the like)
  • Have worked in digital marketing context before, including tracking, attribution, automation
  • Have experience in B2B context

What's in it for me?

  • Your own Pleo card (no more out-of-pocket spending!) 💳
  • Lunch is on us 🍜
  • You can work remotely or from any office we have across Europe
  • Trips abroad for team camps. Most recently we went to Croatia - we'd love to see you at the next one!
  • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
  • €2500 annual Flex Benefits budget. We know everybody prioritises different benefits. So, our Flex Benefits package lets you choose what best suits you. Maybe you want to buy additional holidays, pay for the gym or book a professional coach - it's entirely up to you. Ask us about what we offer, and we'll be happy to outline more.

And here are some other nice gestures that we do

  • 28 days holidays (annual)
  • Loads of weird and wonderful niche communities to join in the company (we're talking guerrilla gardening, liquids tasting, the Pleo band, learning to code initiatives, that type of thing)
  • Wild enthusiasm and encouragement from us if you want to host MeetUps, events, etc - we'll help (venue, food etc)

Why join us?

Working at Pleo means you're working on something very exciting: the future of work. Through fintech we've seen a way to impact how people work; we think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Based on some pretty amazing Series C-round investment in 2021 we think we're onto something big.

So, in a nutshell, that's Pleo. Today we are a 800+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal, or Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by sensible things like a good work-life balance. If you don't work in the office with us we'll help you get up the best remote setup possible and will fly you in for our amazing team camps ✈️

About your application

  • Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
  • We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
  • We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
  • When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.

Got any questions?

Read our FAQ

Apply for this role

We’re looking for new friends, gifted minds, team players, restless talents and passionate problem solvers.

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How Pleo hires

  1. 1

    The first call(s)

    Let’s get to know each other. We want to find out more about you, your motivations, and give you more information about the role.

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  2. 2

    The challenge

    The task is deliberately open-ended and based on something you'll actually work on. There are no right or wrong answers here.

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  3. 3

    The team interview

    Expect to share a (virtual) meeting room with two to three people you'll work with regularly if you get the job.

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  4. 4

    The final interview

    A call with someone in leadership who’ll walk you through the big picture and chat about how your role will figure into that.

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Find out more


This is a big decision for both of us. If you join us, we’ll spend a lot of time together working on some pretty cool things. That's why we've designed a hiring process that allows everyone to make the right choice. Read more about how we hire here.