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Head of DACH & Benelux

“Pleo was founded in Copenhagen, Denmark, in 2015 by”... That’s usually how an opening line about Pleo goes. But a lot has happened since! Pleo has grown fast and we now offer services in six different markets, to over 30,000 businesses. We’ve freed employees from thousands of hours of manual expense reporting and paperwork, so they can focus on what’s important– doing their best work.

We’ve rapidly expanded into all the core European markets and are looking to be the leading spend solution of choice. 

We're looking for someone who is an entrepreneur at heart, and sees that sales is the top priority when building a local company in a new market to join us as our Head of DACH & Benelux (General Manager) - exciting stuff! That being said, this role is varied, with exposure across the entire business and will involve working particularly closely with Marketing, Sales, Customer Success, Analytics and Product teams.

What we need from you:

  • Define and deliver on growth strategy for the DACH and Benelux markets in line with our overall strategy
  • Lead local Sales teams and collaborate with multiple disciplines like CS, Partnerships and Marketing focused on the region
  • Meet and exceed country revenue objectives
  • Identify, test, and execute new scalable growth initiatives across different channels online and offline
  • Accountable to drive and deliver the country strategy process, enabled by revenue operations, and collaborating tightly with product, partnerships, and marketing stakeholders. 
  • Ensure a close collaboration with internal stakeholders / HQ
  • Be the face of Pleo in the DACH & Benelux markets
  • Represent and promote Pleo in the local market. Identify and leverage events and PR opportunities, make Pleo an attractive place to work to attract the best possible talent, and create a solid network of relevant contacts for Pleo in the country

Sales is your top priority when building Pleo in your market and you will ...

  • Have a complete overview of the sales activities within the local market and align local sales teams to build a solid pipeline and meet targets
  • Work with the sales team to qualify and develop new business opportunities, lead on identifying and growing key accounts, and building partnerships
  • Represent the customer when working with the product, CS and marketing teams to deliver an exceptional user experience for our customers with seamless service on all devices.

Through close collaboration with our central team, you are expected to ...

  • Identify events and PR opportunities
  • Identify and help prioritise core localised product and support requirements
  • Ensure all local teams are up to date with the latest product features to proficiently support the growth of the local market
  • Be responsible for ensuring you and the team are aware of necessary Compliance
    regulations through effective training and managing customer complaints appropriately
  • Be responsible for ensuring the energy, enthusiasm, engagement and experience at your local office by bringing together all stakeholders to act as ONE team towards our customers. 

We believe you’ll thrive in this role if you have:

  • Experience delivering results in a commercial SaaS, Fintech, or Financial Services environment, targeting SMB and Mid-Market segments
  • A ‘nose for value’ and the ability to frame and structure complex problems, then quickly prioritise to focus on the high potential opportunities
  • Solid problem solving skills, analytical rigour and comfort with using data to prove a hypothesis
  • The ability to work collaboratively to get things done within a matrix structure, without direct reporting lines
  • A sense of ownership - you take delivery personally, even in a dynamic environment with high ambiguity
  • The ability to present confidently to senior stakeholders
  • Experience at a top-tier consulting firm (Senior Associate/Consultant/Manager) and/or experience in a commercial team of a leading fintech or financial service organisation.
  • Strong network and experience with your local market
  • Fluent in English and German

You are also likely to ...

  • Have a high energy that is infectious
  • Have a positive, let’s get things done attitude
  • Be a great people’s person with high level of EQ
  • Be humble, no ego! (ain’t nobody got time for that) 😉

Show me the benefits!

  • A tailored equity package designed to attract the best industry leaders
  • Your Pleo card (no more out-of-pocket spending!)
  • Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
  • Flexible remote working policy
  • 28 days of PTO + public holidays
  • Option to purchase 5 additional days of holiday through a salary sacrifice
  • Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
  • We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far  ❤️‍🩹
  • Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously 
  • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
  • All of us have a stake in Pleo’s success - ask us about our equity grant scheme

Why join us?

Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

  • Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
  • We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
  • We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
  • When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.

Got any questions?

Read our FAQ

Apply for this role

We’re looking for new friends, gifted minds, team players, restless talents and passionate problem solvers.

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And it doesn’t stop there. Why not have a browse at our other open roles in this department?

How Pleo hires

  1. 1

    The first call(s)

    Let’s get to know each other. We want to find out more about you, your motivations, and give you more information about the role.

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  2. 2

    The challenge

    The task is deliberately open-ended and based on something you'll actually work on. There are no right or wrong answers here.

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  3. 3

    The team interview

    Expect to share a (virtual) meeting room with two to three people you'll work with regularly if you get the job.

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  4. 4

    The final interview

    A call with someone in leadership who’ll walk you through the big picture and chat about how your role will figure into that.

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Find out more


This is a big decision for both of us. If you join us, we’ll spend a lot of time together working on some pretty cool things. That's why we've designed a hiring process that allows everyone to make the right choice. Read more about how we hire here.